Courchevel-Méribel 2023 was a major international sports event held in the French Alps for the 47th edition of the Alpine World Ski Championships.
1,200 people ensured the success of the event, where 600 athletes from 75 countries competed in six different disciplines, watched by 120,000 spectators over the course of the competition.
In financial terms, economic returns were estimated to be in the region of €55M (for approximately €52M in investments). The event benefited from:
- €32 million in audiovisual and international marketing rights
- €9M in grants (national, regional and departmental)
- €7-8M in revenue from the organizing committee (national partnerships, hospitality, ticketing and merchandise)
The Organizing Committee for the 2023 edition of the FIS Alpine World Ski Championships were keen to ensure social, environmental and economic issues were incorporated into the event’s planning. More than 80 buses provided a shuttle service between the Courchevel-Méribel site and the cities of Lyon, Grenoble, Chambery, Annecy, Albertville and Moûtiers, transporting a total of more than 60,000 people.
The CSR commitments made for the event led to the award of ISO 20121 certification, a testimony to the event’s sustainable management.
The unique setting of the Courchevel-Méribel 2023 international sports event (held at an altitude of 1500 m to 3000 m) helped showcase the expertise of France’s sports events businesses, with 120,000 people visiting the event in a town with only 2,000 year-round residents.