Since their revival by Baron Pierre de Coubertin in 1896, the Olympic Games and Paralympic Games have become the world’s leading sports event. Throughout each edition, the entire planet’s attention is intensely focused on the host city.
The 22nd edition of the Olympic Games, Tokyo 2022 brought together 205 national Olympic committees, 33 sports, 31 international federations, 11,420 athletes and 339 events, making it the largest competition in terms of athletes, countries and the variety of sports involved. This required highly specialized organization, particularly for the 42 competition sites.
Despite being heavily impacted by the Covid pandemic and unable to receive spectators, the Tokyo 2022 Olympic Games set all new records, particularly in terms of audiovisual broadcasts, with over 3 billion people tuning in to watch. This represents a 139% rise compared to the Rio Olympic Games in 2016. In total, the TV coverage available increased by 33% versus Rio 2016, with digital productions increasing by 34%.
Despite costing over 12.3 billion euros, these Games led to an almost 3.7% increase in Japan’s GDP, with estimated returns of 15 billion euros.
French businesses contributed to the success of this record-setting event, showcasing their expertise on the world’s largest stage.
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