With global sales force and multidisciplinary capabilities, SPORTFIVE is the go to agency for sport rights holders aiming to develop their commercial revenues (media, sponsoring, hospitality) but also their brand communication platform (brand positioning, digital platform management, fan experience).

1 200





Mds€ generated each
year in sponsoring

Brand's fields of expertise

Marketing and partnerships

Negotiation and sale of marketing rights, sale of advertising space, sale of hospitality services, delivery and activation of sports partnerships.

  • More than 20 rights holders under exclusive marketing and hospitality agency agreements (Olympique Lyonnais, Commonwealth Games, Borussia Dortmund, League Of Legends Europe...).
  • More than 500 premium hospitality programs managed each year (French Tennis Federation, Stade de France, UEFA, FIFA, etc.).
  • Olympique Lyonnais x Hyundai partnership // Modis x Formula E partnership // Jeep x National Basketball League partnership // 1&1 x Borussia Dortmund partnership // Winamax x Granada FC partnership

Olympics and major events

Host city selection, strategic planning and event delivery
Advice for Olympic partner brands
Marketing and partnership sales

  • 12 Olympic Committees represented or advised
  • 6 Olympic candidates recommended
  • 20 Olympic sports represented or recommended
  • +200 Olympic partnerships sold, negotiated or activated

Brand advisory, activation and digital solutions

Design of activation plans for sports partnerships, content development and production, design and production of digital activation, rights acquisition strategy, social media strategy, implementation of ROI monitoring tools.

  • More than 100 active clients worldwide
  • Activation of the Olympique Lyonnais x Hyundai partnership // EDF consulting agency for sports partnerships // Activation of the BPCE partnership with Paris 2024 // Jeep consulting agency for its partnership with the French Basketball League // Activation of the Modis - Formula E partnership // Social media strategy & content management for the NFL, the Top 14, Total, EPSON, Hyundai...

Event management

Design/creation of events, consultancy in bidding and event organisation, strategic consultancy for fan acquisition, event production and management, design and production of shows, entertainment and sports presentations.

  • Design, production, management and marketing of UEFA EURO 2016 Paris Fan Zone
  • Management, promotion, organisation and marketing of the Commonwealth Games in close collaboration with CGF.

Merchandising & Licensing

Strategic consulting, manufacture and sale of derivative products, management of points of sale and e-commerce platform, management of licensing programs.

  • Exclusive merchandising, licensing and e-commerce operator of RC Lens Football Club.
  • Official licensing agency for Renault F1 and the French Rugby League.


Frédéric Quenet
SVP Olympics and Global Partnerships