Athlane is a Marketing Consulting, Research and Survey Institute, specializing in the Sport sector.

Its vision of the business is to bring Marketing expertise, by integrating efficient methods and strong involvement, to guarantee real added value.


in business

More than 150 missions
in the sport sector

A satisfaction rate of 100% of our customers,
of which 70 are very satisfied

Brand's fields of expertise

Qualitative and quantitative market surveys

Qualitative and quantitative market surveys applied in particular to sports facilities and events (potential and feasibility surveys,  insights, customer satisfaction barometers, opinion polls, Design Thinking workshops, innovation testing…)

Event organizers

  • ACO (Automobile Club de l'Ouest)
  • Amaury Sport Organisation (ASO) 
  • Compagnie des Alpes
  • European Athletics Association
  • France Handball 2017 Organizing Committee
  • Formula 1 Grand Prix of France
  • Public Interest Group 2007 and 2023 Rugby World Cup
  • Public Interest Group 2014 World Equestrian Games Normandy

Publics actors

  • Altiplano: study of potential for the implementation of an sporting concept in the Grand Est Region
  • Bayeux Intercom
  • Haras Nationaux | National Studs
  • Rouen Metropole
  • Val d'Yerres Agglomeration Community

Sport federations

  • Fédération Française d’Athlétisme | French Athletics Federation 
  • Fédération Française de Football | French Football Federation
  • Fédération Française de Tennis | French Tennis Federation

Strategic marketing consultancy

Strategic marketing consultancy in sports facilities and events

  • Cité du Sport Just Play | City of Sport Just Play
  • Consortium Stade de France | Stade de France Consortium
  • Ligue Nationale d’Athlétisme | National Athletics League
  • Ligue Nationale de Volley | National Volleyball League
  • ONF Fontainebleau
  • Opalia
  • Région Grand Est | Grand Est Region

Marketing strategic and operational support

Marketing strategic and operational support, in particular in the field of sports facilities and events :

  • ASPTT Beauvais
  • Base de Loisirs d’Hénouville | Hénouville Leisure Center
  • Fédération Française de Parachutisme | French Skydiving Federation
  • Fédération Française de Squash | French Squash Federation
  • Ville de Nanterre | City of Nanterre
  • ONF Fontainebleau
  • Syndicat des Loisirs Actifs